Mustang Cobra Jet 1400 Campaign

Lead Producer

Ford Performance unveiled a pair of electric project vehicles in 2020. It was my job to lead the development of the Cobra Jet 1400 unveiling videos. I worked closely with our video team to storyboard, develop, and deliver a video campaign for this exciting new vehicle. The videos supported Ford’s journey into the EV world while generating over 6.5 million views across Facebook, Twitter, Instagram, and YouTube.