NASCAR Next Gen Mustang Launch

Lead Producer

Launching a next generation NASCAR vehicle doesn’t happen every year. Ford Performance wanted to tell a story that showcased their new generation of drivers with the future of NASCAR. I thought about when I was kid playing NHL ‘94 at home with my friends and imagined myself as the player I was controlling. That led me pitching a story about kids playing their favorite racing game in the arcade and dreaming about becoming the newest generation of racers for Ford Performance. Our clients latched onto the idea and gave us the opportunity to make a video that stood out from the crowd on launch day.